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How Do You Solve an Optimization Word Problem?

Sally wants to produce two types of pies: apple and pumpkin. By customer demand, she must make at least 2 apple pies and 3 pumpkin pies. She only has enough supplies to make 12 pies total. If she wishes to optimize her profit, how many of each pie should she make if the apple pies will cost $4 and the pumpkin pies will cost $5?